Purebuds use the unique reverse sound technology to make listening to music a safer audio experience. The latest research in audio technology proves that sound directed away from the ear canal does not have the same damaging effects as sound blaring directly on our ear drums. The integration of this technology in Purebuds directs sound waves away from the ear so they do not drum audio waves directly into the sensitive ear canal like conventional earbuds.
Pure bullshit. And dangerous if people use the same perceived volume as with their "standard" buds.
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