Gamesbrief analyst Nicholas Lovell has claimed that many 'freemium' games on Facebook make around $20 per player on average, in a feature with
Develop.
The claim comes in the wake of rumours suggesting that EA has bought Facebook game-maker Playfish for a whopping $250 million USD, suggesting that free games like Farmville may not be as throw-away as some of us might like to think. Playfish's user base alone has grown from 35 million to 60 million players in the last year alone.
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Numbers for Facebook games are hard to come by but across the web, many freemium games are generating ARPPU (average revenue per paying user) of around $20,” wrote Gamesbrief founder Nicholas Lovell.
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Free does not mean unprofitable,” said Lovell. “
Facebook users have become accustomed to the freemium model, whereby they have the option of paying for virtual goods, which might give them special powers, accelerate the levelling-up process or allow them to express their identity.”
The money generally comes from microtransactions obviously, with the strength of that business model being that there's no upper limit on what a user might spend. Rather than simply buying the game once, players might many items over a much longer period.
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It is not a binary choice between £0 and, say, £4.99. It is a sliding scale between zero and a very large number indeed. Bigpoint, for example, have several users who spend over $1,000 each month on virtual items in their web-based games such as Dark Orbit.”
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