Intel's new logos have officially launched, but the company has also used the rebranding exercise to introduce a much-needed user-friendly rating system for their processors.
As reported over on CNet, Intel's new logos for each of its chip models – including a newly-designed generic “Intel Inside” logo – went live on the 1st of April. What is only now becoming apparent, however, is that the company also took the opportunity to add a simplified rating system to make it easier for end users to differentiate between different chip series.
Based around a simple five-star system, the company will include a rating with every chip sold – with five stars being the best possible performance out of Intel's chip ranges, of course. Although the rating system will be used to differentiate between chip models in a particular range, it's main purpose is to help the not-so-tech-savvy end users differentiate between chip ranges such as the Core i7 and the Atom.
In a statement from Intel, Bill Calder said that the plan was to offer a metric to allow consumers to “go into a Best Buy store [and] distinguish between Centrino, Core, Celeron, Core 2 Duo, Core 2 Quad.” Calder also explained that Intel is embarking on a “pretty aggressive brand simplification plan” that will see its main commercial brand switched to the Core, with each series under that brand – Core 2 Duo, Core 2 Quad, Core i7 – being given a 'modifier' to differentiate.
Although the move goes some way to offering an easier way for your average retail customer to get a handle on relative performances, it still offers no easy way to compare and contrast chips between manufacturers – and with AMD and Intel unlikely to agree a measurement metric, that's a problem that is unlikely to change any time soon.
Do you think Intel's five-star rating system is the way to go, or should both AMD and Intel agree on a standard benchmark suite and use the scores from that – giving an easy way to compare processor performance between manufacturers? Share your thoughts over in the forums.
As reported over on CNet, Intel's new logos for each of its chip models – including a newly-designed generic “Intel Inside” logo – went live on the 1st of April. What is only now becoming apparent, however, is that the company also took the opportunity to add a simplified rating system to make it easier for end users to differentiate between different chip series.
Based around a simple five-star system, the company will include a rating with every chip sold – with five stars being the best possible performance out of Intel's chip ranges, of course. Although the rating system will be used to differentiate between chip models in a particular range, it's main purpose is to help the not-so-tech-savvy end users differentiate between chip ranges such as the Core i7 and the Atom.
In a statement from Intel, Bill Calder said that the plan was to offer a metric to allow consumers to “go into a Best Buy store [and] distinguish between Centrino, Core, Celeron, Core 2 Duo, Core 2 Quad.” Calder also explained that Intel is embarking on a “pretty aggressive brand simplification plan” that will see its main commercial brand switched to the Core, with each series under that brand – Core 2 Duo, Core 2 Quad, Core i7 – being given a 'modifier' to differentiate.
Although the move goes some way to offering an easier way for your average retail customer to get a handle on relative performances, it still offers no easy way to compare and contrast chips between manufacturers – and with AMD and Intel unlikely to agree a measurement metric, that's a problem that is unlikely to change any time soon.
Do you think Intel's five-star rating system is the way to go, or should both AMD and Intel agree on a standard benchmark suite and use the scores from that – giving an easy way to compare processor performance between manufacturers? Share your thoughts over in the forums.
RELATED ARTICLES
MSI MPG Velox 100R Chassis Review
October 14 2021 | 15:04
Want to comment? Please log in.