SCEI Announces New President of SCE Worldwide Studios

Written by Tim Smalley

May 16, 2008 // 8:15 a.m.

Tokyo, May 16, 2008 – Sony Computer Entertainment Inc. (SCEI) today announced the appointment of Shuhei Yoshida, Senior Vice President, US Studios, Sony Computer Entertainment Worldwide Studios (SCE WWS), as President of SCE WWS, effective May 16, 2008.

Yoshida joined SCEI in 1993, and was one of the initial members in establishing the PlayStation® business. He was appointed Producer of the Product Development Department in April 1996, and joined Sony Computer Entertainment America Inc. as Vice President of Product Development in April 2000, where he held various positions in product development, producing many global best selling franchise titles. In February 2007, Yoshida was promoted to Senior Vice President, US Studios, SCE WWS.

“SCE WWS has been developing global hit titles, sharing resources and know-how within SCE Group since its foundation, and we will reinforce our software business by further enhancing coordination among the studios under a new leader,” said Kazuo Hirai, President and Group CEO, SCEI. “Under the leadership of Yoshida, who has proven track record in managing creative talent, SCE WWS will accelerate the software development for the PLAYSTATION®3 and PSP® (PlayStation® Portable) platforms and vigorously expand the gaming market."

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