AMD works with Microsoft and HP to Raise the Bar for 2P Price/Performance with Windows Server(r) 200

May 3, 2010 // 1:34 a.m.

AMD works with Microsoft and HP to Raise the Bar for 2P Price/Performance with Windows Server® 2008 R2

- AMD Opteron™ 6000 Series Platform, HP ProLiant DL385 G7 server and Microsoft® SQL Server 2008 R2 Drive Next Generation of Data Center Efficiency -


SUNNYVALE, Calif. — April 29, 2010 — AMD (NYSE: AMD) today announced world-record 2P price/performance scores in the TPC-E and TPC-C benchmark tests for on-line transaction processing. The record-setting scores were achieved on an HP ProLiant DL385 G7 server powered by the new AMD Opteron™ 6000 Series platform.

“AMD, Microsoft and HP continue to work in tandem – from engineering to marketing – with the common goal of bringing efficiency and scalability to our joint enterprise computing customers,” said Nigel Dessau, senior vice president and chief marketing officer, AMD. “AMD is delivering optimized price/performance with the latest release of the AMD Opteron 6000 Series platform, while delivering technology solutions designed to address the variety of real-world computing demands our customers face every day.”

The following TPC-E and TPC-C benchmark scores were posted on April 8, 2010:

· TPC-E: HP ProLiant DL385 G7 server powered by AMD Opteron processor Model 6176 SE running Microsoft® SQL Server® R2 and Microsoft Windows Server® 2008 R2 achieved a score of $296.00 USD per tpsE.

· TPC-C: HP ProLiant DL385 G7 server based on AMD Opteron processor Model 6176 SE running Microsoft SQL Server 2005 and Microsoft Windows Server 2008 R2 achieved a score of .60 USD per tpmC.



“Microsoft, AMD and HP are delivering compelling economic reasons for customers to move their databases onto the latest server and software platforms,” said David McCann, general manager, Windows Server Marketing at Microsoft. “The latest TPC benchmark scores demonstrate how these solutions deliver outstanding price/performance, driving home the value that IT professionals can realize when upgrading from Microsoft Windows Server 2000 and Windows Server 2003, which will no longer be supported after this year.”



“Clients want scalable technology that can effectively handle data-intensive workloads such as online transaction processing,” said Dave Peterson, group manager of HP ProLiant product marketing, Industry Standard Servers, HP. “HP ProLiant G7 servers with the AMD Opteron 6000 Series platform provide the performance and return on investment required for these markets.”



Paired with the newly launched AMD Opteron 6000 series platform, Microsoft SQL Server 2008 R2 addresses the needs of database customers worldwide, enabling businesses to deliver near real-time information with the outstanding scalability and overall data center efficiency that’s needed to help businesses grow and remain flexible.



The recent releases of Windows Server 2008 R2, Hyper-V R2 and Microsoft SQL Server 2008 R2 build on the on-going collaboration of AMD and Microsoft. Specific enhancements in the AMD Opteron 6000 Series platform that Microsoft SQL Server 2008 R2 can leverage include:



· Heavy duty processing capabilities with up to 12 cores per processor for advanced performance and scalability.

· Enhanced memory capacity bandwidth with four channels of DDR3 memory per socket for improved memory bandwidth compared to previous generations.

· Expanded processor cache with up to 12MB of L3 cache, twice as much as previous generation AMD Opteron processors, ensuring faster data access and delivering optimized optimal performance.

· Increased performance over previous generations, while maintaining roughly the same power envelope.



Additional Resources

* AMD Virtualization blog
* Microsoft SQL Server team blog
* AMD Opteron™ 6000 Series platform press kit
* AMD Opteron™ 6000 Series platform launch blog
* AMD Opteron™ 6100 Series processor launch presentation



About AMD

Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit www.amd.com.



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AMD, the AMD Arrow logo, AMD Opteron, and combinations thereof are trademarks of Advanced Micro Devices, Inc. Microsoft, Windows, Windows Server, and SQL Server are registered trademarks of Microsoft Corporation in the United States and/or other jurisdictions. Other names are for informational purposes only and may be trademarks of their respective owners.
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