You probably haven't noticed too many changes since
bit-tech was acquired by Dennis in October 2008. We moved into our new offices at Dennis HQ over the weekend and we're slowly unpacking our boxes while hoping that we won't be moving again for a very, very long time.
One thing we've always prided ourselves on here at
bit-tech is that we have always tried to provide advertising that is both non-intrusive and pertinent to the site and you, our readers. Without advertising, there would be no
bit-tech at all – it's our sole source of revenue, which pays for the content, our facilities and equipment as well as the servers to keep the site running.
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Dennis has run text link advertising on all of its technology websites for some time now and we have been asked to trial this on
bit-tech. If you don't know what we're talking about, take a look at
this page as an example. There should be a couple of words on that webpage that are double underlined and highlighted in green. When you hover over the link, a small ad will pop up. That's a 'contextual' IntelliTXT advertisement.
A few years ago, we did
some market research on IntelliTXT ads and we'd like to find out again how they're perceived in 2009. Needless to say, we are very much a user-driven website and our community is the lifeblood of
bit-tech, so your opinion is very important to us.
Would you be amenable to IntelliTXT advertising if it was kept to a minimum, such as a maximum of one per article page? Do you find them more or less intrusive than traditional banner ads? How do they rank against the dreaded pop-ups?
I've started a poll in the
forum and I'm keen for all of you to have your say and vote on the matter. The more feedback we have, the better.
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