Feedback on bit-tech advertising

Written by Tim Smalley

February 10, 2009 | 20:48

Tags: #advertising #feedback

Companies: #bit-tech

You probably haven't noticed too many changes since bit-tech was acquired by Dennis in October 2008. We moved into our new offices at Dennis HQ over the weekend and we're slowly unpacking our boxes while hoping that we won't be moving again for a very, very long time.

One thing we've always prided ourselves on here at bit-tech is that we have always tried to provide advertising that is both non-intrusive and pertinent to the site and you, our readers. Without advertising, there would be no bit-tech at all – it's our sole source of revenue, which pays for the content, our facilities and equipment as well as the servers to keep the site running.
Dennis has run text link advertising on all of its technology websites for some time now and we have been asked to trial this on bit-tech. If you don't know what we're talking about, take a look at this page as an example. There should be a couple of words on that webpage that are double underlined and highlighted in green. When you hover over the link, a small ad will pop up. That's a 'contextual' IntelliTXT advertisement.

A few years ago, we did some market research on IntelliTXT ads and we'd like to find out again how they're perceived in 2009. Needless to say, we are very much a user-driven website and our community is the lifeblood of bit-tech, so your opinion is very important to us.

Would you be amenable to IntelliTXT advertising if it was kept to a minimum, such as a maximum of one per article page? Do you find them more or less intrusive than traditional banner ads? How do they rank against the dreaded pop-ups?

I've started a poll in the forum and I'm keen for all of you to have your say and vote on the matter. The more feedback we have, the better.
Discuss this in the forums
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