Apple releases red nano

Written by Brett Thomas

October 18, 2006 | 15:00

Tags: #africa #bono

Companies: #apple

No, you're not just seeing red. Apple has released a new iPod this week, and it's making a few waves. This time, though, it's not because of some grand redesign, nor added new features - it's just very, very red, and it's not just another colour for iPod fans to drool over.

The new red nano is actually a collaboration between Apple and the company's favourite rocker, Bono (of U2 fame, if you live under a rock). Many of you are familiar with Bono's continued commitment to the plights of Africans, and this new venture is no different. The whole (PRODUCT) RED campaign is part of his efforts to raise global awareness of the unchecked AIDS outbreak in Africa.

Apple's offering to the campaign is a special version of its top-selling unit, the 4GB iPod nano. It boasts no changes over any of the other coloured nanos, except for its red shell (as opposed to green, blue, or pink). The real kicker, though, is that it also doesn't have a price change over the others - there is no disincentive to buy the red unit (except if you don't like red). For each unit sold, Apple will donate $10.00 USD (£5.50) to African AIDS related charities.

So if you've been waiting for another colour before buying a new version of the nano, this might be your ticket. And while you're at it, you'll be doing some good for the world. Rock on!

Got a thought on the new offering? Is it just another color to you, or do you like that Apple is trying to be involved? How about the fact that they aren't raising the price? Tell us your thoughts in our forums.
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