The BBC has announced that it will be streaming all of the World Cup games that it broadcasts online.
The Beeb cites customer demand as the reason for the move, suggesting that the ability to watch games at a computer - whether at work or at home - is a great benefit to those in Blighty who pay the license fee.
The broadcast streams will be IP-restricted, meaning that only those in the UK will be able to access them (since the BBC is funded by UK tax payers). This is similar to the situation with American broadcast channels distributing online, which block UK viewers from watching the streams of hit shows like 24 and Lost.
There's no knowing how such a mass uptake of streaming services will affect the rest of the net, or even whether the Beeb itself will be able to cope with demand. Streaming video footage isn't a small download, and there's a worrying possibility that it could all go horribly wrong.
We will certainly be enjoying the World Cup in the bit-tech
offices - will you check out the games online when they come round, or will you be sticking to the TV? Let us know your thoughts over in the forums.