According to new research, 62% of music industry executives think that selling DRM-free music would increase music sales and grow the adoption of digital music.
Further, 54% of executives think current DRM standards restrict customer's use of the music too much.
However, it appears that they're all too scared they might be wrong to actually do anything about it.
The BBC has the skinny
on the report, from Jupiter Research, and says that the report was carried out over December and January, which was before Jobs issued his 'drop DRM' manifesto on the Apple website.
Since Jobs came out in favour, ostensibly, of no DRM, we've heard rumours on the net that EMI music could be about to do a deal to put out MP3s of its catalogue. However, suggestions are that EMI wants big upfront payments from music services to guarantee its revenue under this model.
70% of music industry execs thought that it would be best for music if songs downloaded could be played across any number of MP3 players from different brands - rather than the iTunes/iPod model. However, 40% said that they thought governments across the world would have to step in to make this happen.
The report makes it sound like the industry is caught in its own rhetoric, and can't bring itself to take the risk that it thinks will see a brighter future for its bottom line. Consumers are starting to really take up an anti-DRM stance, and Jobs' missive is only helping draw attention to the restrictions we face on media today, which often go far beyond that mandated by copyright law.
Is the music industry going to move to MP3 music, eschewing DRM? Let us know your thoughts over in the forums.