The new E3 in Las Vegas?

Written by Ryan Garside

August 15, 2006 | 11:25

Tags: #consumer #electronics #las #show #trade #vegas

Companies: #cea #ces #e3 #game #games

Although E3 has been downscaled, hope for a big game trade show remains. The organisers of the Consumer Electronics Show (CES), one of the biggest tech trade shows, have assembled an:

"advisory committee to solicit gaming industry feedback and explore the viability of a West Coast event in late spring 2007 focused on the gaming and entertainment marketplace."

The presumption is that Las Vegas will be the city chosen if they decide to go through with hosting it. The city of sin being a place ideally suited, in our opinion, for a well run games trade show, making it highly attractive to both the bigger and smaller games developers and publishers.

As a location, Las Vegas is more accessible than Los Angles, it will be easier to make it more business orientated, will almost certainly be less glitzy than the old E3 and thus more economically viable, and (hopefully) there will be less scope for children and fan boys to turn up and make the event a crowded mess.

Everyone was in agreement that E3 had turned into something that, despite being highly popular, was fairly ineffective. Already big companies have voiced their support for the new venture, however Consumer Electronics Association, have promised to remain faithful to the small companies, with Gary Shapiro (CEA's President) making this statement:

"The Consumer Electronics Association believes that tradeshows are the most viable means for reaching a market as they serve smaller companies and entrepreneurs who need access to media, buyers and investors. Our board, association and events are committed to growing the industry - in fact nearly 80 per cent of our members are companies with annual sales of under $10 million."

Good news for games? Let us know whether you think this trade show will be a good replacement for E3 over in the forums.
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