Adobe aims to make products web based

Written by Phil Cogar

October 19, 2007 | 13:52

Tags: #advertisements #distribution #express #flash #internet #photoshop #premiere #products #retail #services #web #youtube

Companies: #adobe #google #steam

During the Web 2.0 Summit in San Francisco, Adobe Systems said that it is planning to make the transition between current packaged products and web based services. A complete shift will not happen any time soon though but should take place within the next 10 years.

"The desktop is a powerful, powerful machine in which to run applications. Broadband, as quick as it gets, is still going to have some limitations in the short term," said Bruce Chizen, chief executive.

Currently, Adobe earns its revenue from the sale of packaged software like Photoshop and Premiere. Subscription and advertisement revenue models will be money makers when the company makes the move over to the web. While many casual users will be perfectly fine using the advertisement based models, Chizen expects that professional customers would rather opt for the subscription methods to avoid facing an advertisement every time they wanted to use a tool.

Adobe already offers a free versions of some of its software and web based versions of others. Premiere Express was made available earlier this year with an alternative version being labeled "YouTube Remixer." The much anticipated Photoshop Express is still under development with an unknown release date.

As broadband penetrates more corners of the world every day, consumers might not want to wait another ten years before being able to forgo retails copies of their favorite software packages. Microsoft is already making the move over to web based services with Google already leading the pack with its office suite Docs. The PS4 (should it arrive) has been citied as being sans-optical drive, relying on a distribution model akin to Steam. Adobe may be forced to make the switch long before the end of the decade long goal.

This is all hardly surprising considering Adobe's acquisition of internet software company Macromedia a few years back, which produced both the massively popular Dreamweaver and Flash that are the staple diet of most web developers out there.

So tell us, do you think that web based services and applications are the way to go or would you prefer to have an installed copy on your computer? Leave your thoughts over in the forums.
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