, the Intel-backed and Morgan Freeman-fronted online film project, has announced a new collaboration with Danny DeVito.
DeVito will provide artistic direction for a new TV channel called Jersey Docs. The channel will be online only and will deliver the best documentary films from around the world over broadband - think Supersize Me
next to Bowling for Columbine
and March of the Penguins
DeVito said that "These stories never get seen. They go on the circuit, but I always have to go hunting for them."
James Ackerman, who is the CEO of Clickstar, explained that "It's hard to find a mass audience [for documentaries] in one location... Jersey Docs is available through broadband, so anyone with a broadband connection can get it through their home theaters or their laptops."
Morgan Freeman, who has been friends with DeVito for years and got him involved in Clickstar, said that "We see Jersey Docs as being the go-to destination for documentary filmmakers who are looking for a distribution outlet that ensures their work is seen by the largest possible audience"
Clickstar is being backed by Intel as part of its drive to get media working over broadband, thus driving adoption of the digital home and its Viiv platform.
Pricing is yet to be announced, but Ackerman suggested that films will be offered both as download-to-own and download-to-rent at fairly reasonable prices.
Would you watch documentaries over broadband? They're possibly more appropriate for a computer-watching experience since they don't demand the same cinema-esque experience that feature films do. Let us know your thoughts on Clickstar and video-over-broadband over in the forums.