Hamleys attacked by virtual Vikings

Written by Ryan Garside

December 19, 2006 | 10:23

Tags: #internet #online #shopping

Companies: #hamleys

The world famous, London based toy store Hamleys, recently took a big Christmas hit when its online store accidentally started charging people 60 per cent less than the marked price.

The Register reports that the original spot was made by a site called HotUKDeals. Users were entering a code into the buying field and then getting the massive discounts. The Register reports that one lucky chap managed to get a £13,000 snooker table for just over £5,000, another chappy in the HotUKDeals site picked up 2 Hornby Train Set for £154 - they should have cost him £350. Others were able to pick up discount toy cars and even a table tennis table.

Hamley's were understandably not in the best of moods. On top of the fact that the site was hit by a wave of virtual Vikings, Hamleys website ended up going down due to the overwhelming amount of people logging in. This meant that the company missed out on a lot of full price orders that may have been placed. Chief Executive Nick Mather said:

"We addressed this issue immediately and it was resolved within 24 hours. We would like to apologise to customers who were unable to access the website and place orders during this time."

Hamleys added that they would send out all the orders made, even if it was virtual Vikings taking advantage of an exploit.

Wish you had taken advantage of this offer? Or are virtual Vikings bad people? Let us know in the forums.
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