Nintendo: Mobile game prices are 'big risk' to industry

Written by Joe Martin

February 7, 2011 | 09:56

Tags: #industry #ipad #iphone #iphone-game #mobile-game #price #reggie-fils-aime

Companies: #game #nintendo

Nintendo of America president Reggie Fils-Aime has spoken out against the pricing practices of mobile game developers and the culture of disposable entertainment that is growing around such platforms.

Speaking to GT.TV, Fils-Aime said that when gamers are buying games for $2 then they are buying into the notion that games should be priced as such - which he sees as a risk to the industry at large.

'I actually think that one of the biggest risks today in our industry are these inexpensive games that are candidly disposable from a consumer standpoint,' said Fils-Aime.

'Angry Birds is a great piece of experience but that is one compared to thousands of other pieces of content that for one or two dollars I think actually create a mentality for the consumer that a piece of gaming content should only be two dollars.'

'I actually think some of those games are overpriced at one or two dollars but that's a whole different story,' he added.

Nintendo, meanwhile is preparing to launch the new 3DS platform in Japan next month, though some have been critical of Nintendo's pricing points - $249.99 in the US, £229.99 in the UK. Games will be priced at £39.99.

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