Microsoft's Aaron Greenberg has again dispelled rumours that the Xbox 360 will be getting a Blu-ray drive attachment after the collapse of the Microsoft-backed HD DVD medium. Instead, Microsoft believes that there is no future in optical media and that the film distribution should instead be handled digitally.
"We have no plans to integrate Blu-ray into the Xbox experience,
" Greenberg told Major Nelson
"We believe that we shouldn't force consumers to pay for things they don't want. We also believe that the future's digital, and that's why we've invested in a massive library of entertainment content.
Greenberg then went on to question whether competitor Sony was having much success with the Blu-ray format, meditating on sales and the long-term future of a market which is getting progressively online-focused.
"It's pretty clear it is not the next DVD, right? The days of one physical format being the standard are gone...right now we're not sure if it's the next UMD or the next DVD,
" added Greenberg.
"I went to Sony's [at the Tokyo Game Show] booth, and their Blu-ray presence...It used to be like their whole booth was Blu-ray. It just keeps shrinking down. Now it's just this little corner and there's no one there.
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