Nintendo is rumoured to be launching a subscription goodies service, offering fans the ability to pay a monthly fee to receive physical items similar to those previously available through the Club Nintendo reward service.
Nintendo announced the closure of Club Nintendo, a rewards programme which allowed points accrued from scratch-off cards included with consoles and games to be swapped for physical rewards, back in January this year after nearly six years in operation. At the time, the company promised 'a new customer loyalty programme,' but what has instead emerged as its closest replacement is a subscription service modelled on retailer Zavvi's Z-Box programme.
According to industry publication MCV, Nintendo is to launch a programme dubbed N-Box which will offer packages of Nintendo-themed items - ranging, the publication claims, from toys and clothes through to 'other merchandise inspired by and branded with Nintendo icons such as Mario, Zelda and Pokémon' - for one-off purchasing or on a three, six or twelve month subscription basis.
The programme is thought to be created in partnership with Zavvi, hence the similarity of the names, whose parent company The Hut Group already operates Nintendo's official web store.
Nintendo has yet to comment on the publication's claims, and the site's source did not reveal pricing or any formal launch date beyond 'shortly.'
Nintendo announced the closure of Club Nintendo, a rewards programme which allowed points accrued from scratch-off cards included with consoles and games to be swapped for physical rewards, back in January this year after nearly six years in operation. At the time, the company promised 'a new customer loyalty programme,' but what has instead emerged as its closest replacement is a subscription service modelled on retailer Zavvi's Z-Box programme.
According to industry publication MCV, Nintendo is to launch a programme dubbed N-Box which will offer packages of Nintendo-themed items - ranging, the publication claims, from toys and clothes through to 'other merchandise inspired by and branded with Nintendo icons such as Mario, Zelda and Pokémon' - for one-off purchasing or on a three, six or twelve month subscription basis.
The programme is thought to be created in partnership with Zavvi, hence the similarity of the names, whose parent company The Hut Group already operates Nintendo's official web store.
Nintendo has yet to comment on the publication's claims, and the site's source did not reveal pricing or any formal launch date beyond 'shortly.'
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