Activision is planning to roll game cutscenes out as game-based movies within the next five years, according to comments made by Activision boss Bobby Kotick.
The comments came at the Bank of America Merrill Lynch's Media, Communications & Entertainment Conference in California, where Kotick referred to Starcraft 2's hour-long cutscenes as an example, according to Eurogamer.
"If we were to take that hour, or hour and a half, take it out of the game, and we were to go to our audiences - for whom we have their credit card information and a direct relationship, - and say to them, 'Would you like to have the StarCraft movie?'... and say we have this great hour and a half of linear video that we'd like to make available to you at a $30 or $20 price point, you'd have the biggest opening weekend of any film ever," Kotick said.
"Within the next five years you are likely to see us do that... There will be a time when we capitalise on the relationship that we have with our audience and deliver them something that is really extraordinary and let them consume it directly through us instead of through theatrical distribution."
StarCraft 2 may be a faulty example in other ways though - Blizzard has said before that it has key talent in mind for a possible StarCraft 2 movie.
Let us know your thoughts in the forums.
The comments came at the Bank of America Merrill Lynch's Media, Communications & Entertainment Conference in California, where Kotick referred to Starcraft 2's hour-long cutscenes as an example, according to Eurogamer.
"If we were to take that hour, or hour and a half, take it out of the game, and we were to go to our audiences - for whom we have their credit card information and a direct relationship, - and say to them, 'Would you like to have the StarCraft movie?'... and say we have this great hour and a half of linear video that we'd like to make available to you at a $30 or $20 price point, you'd have the biggest opening weekend of any film ever," Kotick said.
"Within the next five years you are likely to see us do that... There will be a time when we capitalise on the relationship that we have with our audience and deliver them something that is really extraordinary and let them consume it directly through us instead of through theatrical distribution."
StarCraft 2 may be a faulty example in other ways though - Blizzard has said before that it has key talent in mind for a possible StarCraft 2 movie.
Let us know your thoughts in the forums.
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