Amazon has launched a new digital storefront for casual gamers today, with more than 600 casual games already listed for just £9.99 GBP, or less.
Currently running as an open beta until the feature set has been expanded a little more, Amazon is keen to get into the lucrative casual games market - which is ironically booming given the large number of lay-offs hitting many industries.
Each of the 600 games listed on the casual gaming service can be downloaded for a free half-hour trial without obligation, but after that it's either buy it or leave it apparently.
"Casual Games are a natural fit with our demographic,
" an Amazon spokesperson said in a statement to Kotaku
"We have 88 million active customers who can appreciate the convenience of the true Amazon shopping experience combined with the casual games experience...We always want to offer the widest selection possible, just like we've done with our boxed games over the past two years.
Amazon then hinted that they may look to expand the digital store even more in the future, perhaps becoming a direct competitor for Valve's Steam service if things go well.
Are you a big fan of casual games, or are your tastes a bit more hardcore? Would you be tempted to use Amazon's system in the future? Let us know in the forums