In an interview with Eurogamer
, the head of EA Europe, Jens Uwe Intat, has said that he is convinced there is a future for physical media.
'The amount of data our developers put into a game grows so fast
' he said. 'You give them storage space and they use it. As fast as the pipes grow, those guys are so creative.
'Secondly, there are people who just like to have a physical copy of a game.
'Thirdly, there is still this impulse purchasing and gift purchasing where people just like to give a physical present to somebody, rather than a voucher or an attachment to an email.
These comments echo EA’s CEO, John Riccitiello, who has previously cast doubt on the practical usage of cloud based gaming services, such as the soon to be released Onlive.
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