Nobody ever really dies in comic books and, it seems, nothing based on comic books ever really dies either. At least, that's if Marvel Universe is anything to go by anyway, as the MMO which was though to have been cancelled back in 2007 is now officially back in development.
The new version of Marvel Universe bears little in common with the old project however and is being published by an ambitious new start-up company called Gazillion Entertainment which is working concurrently on several MMO projects which it hopes will battle directly with World of Warcraft.
The new version of the Marvel MMO will attempt to do this by emulating Nintendo and attacking the the casual market more than the hardcore one, though Gazillion promises that serious players will still be attracted to the game.
"It's a brand new property that presents their entire roster of characters like Iron Man, Hulk, Wolverine, Thor, Fantastic Four, and Captain America in a stylized, exciting way that's appealing to young audiences as well as fans of all ages," said Rob Hutter, CEO of Gazillion Entertainment in a press release.
"We've been working quietly over the past three years in stealth mode putting together studios and a team to go after what we see as a key opportunity over the next decade -- bringing the MMO format to the mainstream audience," he continued.
"To accomplish this we think you need to do two things -- create really high quality titles running on rock solid operations and execution capabilities and partner with household brands or worldwide global brands that have hundreds of millions of touch points with fan bases and provide a terrific installed base of enthusiasts to come in and participate in an MMO game"
MMOs for a casual audience? Really? Let us know what you think about the idea in the forums.
The new version of Marvel Universe bears little in common with the old project however and is being published by an ambitious new start-up company called Gazillion Entertainment which is working concurrently on several MMO projects which it hopes will battle directly with World of Warcraft.
The new version of the Marvel MMO will attempt to do this by emulating Nintendo and attacking the the casual market more than the hardcore one, though Gazillion promises that serious players will still be attracted to the game.
"It's a brand new property that presents their entire roster of characters like Iron Man, Hulk, Wolverine, Thor, Fantastic Four, and Captain America in a stylized, exciting way that's appealing to young audiences as well as fans of all ages," said Rob Hutter, CEO of Gazillion Entertainment in a press release.
"We've been working quietly over the past three years in stealth mode putting together studios and a team to go after what we see as a key opportunity over the next decade -- bringing the MMO format to the mainstream audience," he continued.
"To accomplish this we think you need to do two things -- create really high quality titles running on rock solid operations and execution capabilities and partner with household brands or worldwide global brands that have hundreds of millions of touch points with fan bases and provide a terrific installed base of enthusiasts to come in and participate in an MMO game"
MMOs for a casual audience? Really? Let us know what you think about the idea in the forums.
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