Take-Two has said that it is getting more and more frustrated by second hand sales in stores like GameStop and GameStation, according to GI.biz
As such, the publisher said, it is increasingly moving towards online authentication systems to try and combat second-hand sales, as well as releasing DLC that encourages players to keep hold of their games.
Second-hand sales have long been a contentious issue for the industry as although they push up sales figures and profits for the stores, the publishers and developers accrue no extra profit from them.
"GameStop continues to aggressively push their used game business, which is having a meaningful negative impact on sales of new games,
" noted analyst Doug Creutz after consulting with Take-Two CEO Ben Feder.
"Management is frustrated with this trend and is examining ways to ameliorate the problem, which includes strategies around online play and downloadable content which extend the lifespan of AAA titles.
If one of the ways that the company hopes to eliminate second-hand sales is by linking games into online systems like Games for Windows Live and Rockstar Social Club however then we’ll be sorely disappointed.
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