EA: '3D offers poor returns'

Written by Joe Martin

July 29, 2011 | 11:23

Tags: #3d-games #3d-gaming #3dvision #crysis-2-3d

Companies: #electronic-arts

Publisher Electronic Arts has said that it hasn't seen enough interest in 3D gaming to warrant continued investment and will instead refocus efforts on social gaming, where it sees more growth.

The comment came from EA boss John Riccitiello, who told GI.biz that the company had seen 'really high returns in [social gaming] and very poor returns focusing on 3D.'

'Frankly we have not seen a big uptake for 3D gaming,' said Riccitiello. 'We have not seen a big uptake in 3DTVs in the home, at least not yet. We are not here trying to drive a market. We are here to react to what consumers are looking for.'

The comment comes in stark contrast to Sony's 3D gaming boss, Mick Hocking, who only last week claimed that Sony had had 'a good first year' pushing 3D gaming.

'We've got 50 million PlayStation 3s that support 3D playback. 3DTVs are selling well,' Hocking told Eurogamer. 'We've had great response from our fans out there at game shows and forums about the 3D games we've produced.'

We did our own exploration of 3D gaming recently and found that many users were ambivalent to the technology at best, while others experienced definite problems. Many game developers we spoke to also indicated that they didn't consider the technology relevant.

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