Sony has decided to stop using blister-pack packaging and pledges to only use friendly and easy-to-open alternatives from now on after a sustained hatred for the packaging style from consumers.
The main reason that companies have used blister-pack or clamshell packaging in the past is because it is difficult to open, making shoplifting difficult a lot of the time. Unfortunately, it also means that products are hard to get out of their houses without a pair of pliers and a blowtorch.
According to Kotaku
, Sony first embarked on the initiative a month ago with Best Buy and Walmart also pitching in to create a more convenient, but equally secure style of packaging. Sony has now announced that it has come up with a solutions and will be done with blister-pack boxes very shortly.
"I know consumers, including myself, get annoyed about how difficult they are to open. In fact, they typically can’t be opened without the use of a sharp device of some kind....we will have a new alternative to announce soon
" reads the Sony Electronics Blog
Oh, and if you weren't excited enough by that news then Sony has also created a new video for the campaign, which you can check out here
Do you have any other gripes or groans about the modern retail experience, or are you in too much of a festive mood to whinge? Let us know in the forums