Stardock launches Impulse

Written by Joe Martin

June 18, 2008 | 12:40

Tags: #digital #distribution #impulse #publish #publisher #sins-of-a-solar-empire

Companies: #stardock #steam

Publisher Stardock has just announced that it has launched it's new digital distribution platform today, titling the new download service as 'Impulse'.

Impulse has already got a notable selection of games on offer, including Sins of a Solar Empire, Galactic Civilizations and Unreal Tournament 3. Unlike many new start-up rivals to Steam, Impulse already has a decent list of supporters on board including Epic, THQ, AVG, Gas Powered Games, Hothead Games and Ironclad Games.

Most interesting of all these details though is the news that Impulse is designed to allow companies and individuals to replicate the platform and distribute their own branded versions by mid-august. The idea according to the press release is that "every time a user creates an account with an affiliated distributor, that distributor will receive a percentage of the gross revenue of any future purchases.

Which sounds pretty clever if you ask us.

Impulse is a platform first, a store second,” said Brad Wardell, president and CEO of Stardock Corp. “Our primary objective with Impulse is to address the issues users have with their Windows experience today. That includes being able to boot up a new PC, install Impulse, and then be able to press a button and have it install all of your software and games with one click.

How cool does that sound to you? Enough to get you downloading? Let us know in the forums.
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