WoW add-on is the fastest selling game in history

Written by Wil Harris

January 24, 2007 | 09:34

Tags: #burning-crusade #expansion #fastest #world-of-warcraft #wow

Companies: #game

Burning Crusade, the expansion pack for World of Warcraft, has become the fastest-selling PC game of all time, and quite possibly the fastest-selling game in hisory.

The game shifted 2.4 million copies within the first day of release - that's 100,000 copies sold every hour, worldwide. 1.2 million copies were sold in the US, 1.1 in the Europe and a crate-load elsewhere.

Given that the WoW subscriber base is about 8 million players, that means that more than 1 in 4 players bought the expansion - that's a massive figure.

HMV Oxford Street opened at midnight to allow the crowds in to get their hands on the game, and that seems to have been a successful strategy.

“The excitement and sense of anticipation generated by the huge crowd at The Burning Crusade launch event far exceeded our expectations,” said Tim Ellis, Head of Games for HMV, UK. “And in terms of units shifted, this was HMV’s biggest launch event ever, and that includes Audio and DVD events.”

Conservative financial estimates suggest that Blizzard brings in over $100m per month in subscription fees for the game, making it almost certainly the most profitable video game in the history of gaming kind.

Could it be the fastest selling game of all time, too, regardless of platform? We certainly can't think of another game that has sold that many copies, that quickly, save maybe for Vice City on the PS2 - if anybody can correct us, let us know in the forums.
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