Xbox 360 shifts 750,000 units in Black Friday week

Written by David Hing

November 28, 2012 | 10:02

Tags: #black-friday #sales #xbox-360

Companies: #microsoft

The Xbox 360 has sold 750,000 units during Black Friday week in the US, outpacing the newly launched Wii U by almost double.

By comparison, Nintendo's new console sold 400,000 units during the same week. Sales of the seven-year-old console were driven by Halo 4 and discounted Kinect bundles. Microsoft also managed to sell 50% more Xbox Live gold subscription cards compared to the Black Friday week in 2011.

Following the sales, more than 14 million people logged into Xbox Live on the Sunday. Additionally, the overall figures could be even higher as they do not include data from the weekend following Black Friday or any Cyber Monday deals.

Although higher than the Wii U's sales figures, this could have been down to a limited supply of Nintendo's new machine. Compared to 2011's sales figures, the Microsoft console has seen a decline with 2011's Black Friday week shifting 960,000 Xbox 360s.

The bundles that attracted consumers included an Amazon deal including a Kinect sensor, two games, five Xbox Live Arcade downloads and $10 in Amazon Instant Video credit that quickly sold out.

It is expected that the Xbox 360 is coming to the end of its lifespan with rumours circulating that Microsoft might be launching a successor to the Xbox 360 next year.

The Wii U has been seen as the first herald of the next console generation. Earlier this week, Ubisoft chief executive Yves Guillemot stated that the current longer-than-usual console generation has worked to stifle creativity in the games industry.
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