Indications are that Google has acquired two companies in the last day, making a play for dominance in the voice-over-IP and mobile advertising sectors.
The
Silicon Valley Insider reported yesterday that the search giant has purchased mobile advertising specialist AdMob for a whopping $750 million in stock, in order to increase its advertising exposure on platforms including the popular iPhone - and increase it shall, with indications showing that AdMob served a whopping 10.2 billion adverts in September of this year, with 2.6 billion of those to iPhone and iPod Touch users.
While Google already advertises to mobile users via text-based adverts on its search engine - which will continue - its acquisition of AdMob gives it presence in the graphical banner advertising and ad-sponsored application sectors as well. In a
comment regarding the deal, the company claimed that the deal will "
bring new innovation and competition to mobile advertising, and will lead to more effective tools for creating, serving, and analyzing emerging mobile ads formats," while benefiting "
developers, publishers, and advertisers by improving the performance of mobile advertising, and will provide users with more free or low-cost mobile apps."
While the purchase of AdMob is the biggest deal the company has made for a while, yesterday also saw the - as yet unconfirmed - claim that Google has also purchased voice-over-IP specialist Gizmo5 in order to enhance its Google Voice and Google Talk offerings. A report over on
TechCrunch claims that the deal sees Gizmo5 bringing its PSTN-to-VoIP infrastructure to Google's Talk platform, allowing calls to be made to and from the service from a plain old telephone system - something the service has been lacking compared to rivals including the popular Skype.
While indications are that the Gizmo5 deal is for the lesser - although still impressive - sum of $30 million, the deal is allegedly in cold hard cash rather than stock.
Both deals come as
Engadget receives a set of screenshots which apparently show Google's future appearance: a
Wave-inspired unified interface which will tie the company's disparate products together.
Do you believe that Google's purchases show a canny understanding of the future, or are you disappointed to see the company branching out into advertising-sponsored apps and banner ads? Share your thoughts over in
the forums.
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