Huawei has unveiled what it claims is the world's slimmest smartphone, in the shape of the 6mm thick Huawei Ascend P6.
The P6 is the company's new flagship phone with largely a specs list to match. Powered by a quad-core 1.5Ghz processor, it sports a 4.7in LCD screen with 'in-cell' technology, an 8megapixel rear camera, and a stylish, very iPhone 5-esque design.
Said design has, according to the Nick Woodley (Huawei UK design), been inspired by paper - that stuff which smartphones are largely replacing - with the company aiming for slimness and simplicity. At just 6.18mm thick and weighing 120g, it's fair to say this is something the company has achieved.
However, similarities with the iPhone 5 are so strong that we wouldn't be surprised to see Apple suing, just as it did with Samsung over that company's Galaxy S line. Differentiating itself somewhat, the Ascend P6 will not just be available in black and white but pink too!
“The HUAWEI Ascend P6 is a star among smartphones with its industry-leading design, high-quality camera, and intuitive user interface, Huawei’s proprietary Emotion UI,” said Richard Yu, Chief Executive Officer, Huawei Consumer Business Group.
Other key features of the phone include a super-slim 2000mAh battery, which should be large enough to provide this phone with all-day battery life. However, the rear cover isn't removable for quickly swapping the battery out.
Rather more serious omissions, though, come in the form of the screen, which is only 720p rather than 1080p, and the lack of 4G LTE. Although by no means crucial, their absence does put this phone a step behind most of its key competitors.
On the flip side, one advantage over many is the inclusion of a microSD slot for expanding the storage.
As for the camera, Huawei was keen to talk up its low light capabilities but there doesn't seem to be any physical reason why it should be better than competitors. With an F2.0 lens and 8megapixel BSI sensor it relies on its software prcoessing to make the most of its images. One such feature is a quick 'Beauty Level' adjustment that smooths out skin tone for a more youthful look.
The phone's software somewhat inevitably has an extensive set of customisations in the shape of Huawei's Emotion UI. Features include the Automated Discontinuous Reception (ADRX) and Quick Power Control (QPC) which are said to improve battery life by 30%. Under the tweaks it's running Android 4.2.2.
Chairman of TalkTalk and Carphone Warehouse, Charles Dunstone, took to the stage at the launch event to announce that the companies would be stocking the device. This marks the first time the companies have stocked any Huawei phones, with Dunstone talking up the fact that this phone marks the real coming of age of Huawei as a global brand, proclaiming "there's a new competitor on the blocks". Apple, HTC, Samsung - take note.
The Huawei Ascend P6 will be arriving worldwide in August, retailing for 449euros.
We'll be back with our first impressions shortly.
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