Here at CES, we've just had a surprise visitor to the stage where Bill Gates is delivering his keynote.
MTV have just announced Urge, its content delivery service exclusively for Windows Vista. MTV Urge
provides a pay-per-song or subscription model for music consuming, and also takes some new directions. The service provides editorial content from bloggers and music professionals, designed to appeal to true music enthusiasts who want to find out more about music.
Announcing the service, MTV brought Justin Timberlake to the stage to talk about Urge. Justin told us that he was "Always looking for the coolest new thing... and I've seen this service, and this looks like it's going to be it."
Jiving with Gates as he went on, "I got somethin' to tell you guys... when I release my new album later this year, it's going to be exclusively on Urge."
We assume that this doesn't mean that there's going to be no CD version - more like it's not going to be on iTunes, Rhapsody or Napster. The Timberlake tie-in is guaranteed to get a userbase of teens using Urge, the traditional MTV audience.
We suspect that for most of the audience, as well as for most bit-tech
readers, the availability of Timberlake on Urge isn't exactly going to make Vista WMP a 'must-have' product.
Urge is 'deeply integrated' into Vista, through Windows Media Player. WMP presents the same navigation interface for a remote service as it does your local music library. We'll have a full report on the Vista keynote that Gates is giving in just a little bit, but we thought you'd like this titbit ahead of schedule.
Got some thoughts on the boy wonder? (That's Timberlake, not Gates). Drop by our forum and let us know.