Does everyone remember how Microsoft hailed the Zune as the "iPod Killer"? How about its tag-line, "Welcome to the social"? Well, it's finally stepping out of being anti-
social. Microsoft can finally breathe a sigh of relief now that one million Zunes
have been sold.
The Zune hasn't exactly been the most widely heralded toy to ever come about, and one million units being shifted six months later says two things. One, you have to be impressed with how Microsoft's advertising has succeeded, and two, even the greatest advertising can't sell something that has that many problems.
Of course, the lacklustre sales can't entirely be blamed on the product - the Zune still has not seen the light of day in any country but America. Microsoft has had problems getting the device into the EU due to royalty issues, the music store, and countless other regulatory difficulties. The Zune isn't even expected to hit Europe now until the end of this year - of course, the delay is almost immaterial with the iron grip that the iPod has on music.
So, the iPod Killer has 1 million down, and only 99 million to go. The first step is always the hardest? Tell us your thought on the (lack of) success in our forums