Paris in your mobile for more than just one night

Written by Ryan Garside

April 19, 2006 | 12:26

Tags: #cell #cellphone #deal #hollywood #paris-hilton #phone

Companies: #gameloft

The commercial goldmine that is Paris Hilton will soon be available on your mobile phone after Gameloft, one of the leading mobile phone game developers, secured a long term licensing agreement with Paris Hilton Entertainment Inc.

The contract will allow Gameloft to produce games featuring the American glamour girl. What types of games would people want to play that involved Paris Hilton? Apparently, the first few games will be aimed at her tween/teen fans, though later games will be targeting a male audience. One can only imagine what that would involve, but early speculation points to a Paris Hilton styled Leisure Suite Larry type game. Sounds, err, brilliant?

Paris, who it would seem is into mobile gaming, had this to say about her latest lucrative deal:

“I’m excited to collaborate with Gameloft to bring the Paris Hilton brand and the glamour of young Hollywood to the cell phones of all my fans around the world. My phone has become an all in one entertainment device and mobile games are an integral part of that. Mobile gaming is really hot right now and I’m excited to be part of this project.”

Of course, one of Paris' problems is that she tends to use her cell phone for other things, too.

It would appear that gaming on your mobile phone still has a long way to go before any of the serious gamers start taking it seriously. In the mean time companies like Gameloft and Paris Hilton will cash in on the teen market - let’s just hope the games don’t get released for the PC.

Do Paris Hilton and computer games mix? Let us know in the forums.
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