Despite CEO Bill Watkins' opinions
on the long-term feasibility of solid-state storage for laptops, it appears that Seagate is going full steam ahead with its own SSD models anyway.
According to CNet
, the company is looking to enter the SSD market as a serious competitor beginning next year. Rich Vignes, senior manager of market development at Seagate, states that “as solid-state comes online, we're embracing this new media type,
” - a far cry from CEO Bill Watkins' comments back in March that he didn't see “the flash notebook selling
Initially building products aimed at enterprise-level customers, Seagate is unlikely to offer a large range of consumer-level SSDs until it feels it's got the business market down pat – after all, that's where the real money is. The main problem the company is likely to face – ironically, given Watkins' publicly-stated opinion of the tech – is getting the businesses to trust the relatively new technology of solid-state storage over the tried and true mechanical drive systems they have grown used to. To reach this goal, Vignes has said that Seagate will be working with the solid-state industry's standards body, JEDEC
to implement some convincing benchmarks and metrics “as an industry standard
” so that Seagate – and, by extension, other manufacturers of SSD – can back up their claims of increased mean time between failures with approved statistics.
Hoping that his company's expertise in the storage market will guide it through – describing the company's approach to SSDs as “existing market, new product
” - Vignes has confirmed that, at least initially, the tech behind the drives will come from others more versed in the ins and outs of solid-state technology: “We're not going to make NAND [flash memory]. We are in discussion with all the premier NAND suppliers.
Would you buy a Seagate-branded SSD even if the internal technology was from a different company, or are you better off with a manufacturer who rolls their own units? Share your thoughts over in the forums