AMD unveils Viiv-a-like

Written by Wil Harris

November 17, 2006 | 10:38

Tags: #cnet

Companies: #amd #ati

Cnet has a picture of a new machine that AMD is pushing as the answer to the living room PC conundrum.

"There will be PCs in the living room. They won't look like PCs." Thus spake Joe Menard, one of AMD's media executives. The system is designed to look like a piece of stereo kit, judging by the small photo on Cnet, the only one we've found so far. It looks pretty much like every other media PC chassis on the market, so AMD isn't exactly pushing anything revolutionary.

Previously, AMD said that PCs were not right for the living room and that the future of media would be a server located elsewhere in the house and a thin-client connection to the TV, possibly with the client integrated into a set top box. The firm rubbished Intel's Viiv scheme, saying that creating an ecosystem designed to put PCs under a TV would be a bad idea.

Apparently, now that AMD Live has proved something of a non-event - not that Viiv has done spectacularly, either - AMD is changing its tune and is pushing this reference design to partners.

Let us know your thoughts on media PCs in the living room over in the forums.
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