Apple rocks up on stage with Otellini

Written by Wil Harris

September 26, 2006 // 6:24 p.m.

Tags: #apple #idf #intel #phil-schiller

Apple's transition to Intel is "One of the major stories of 2006" according to Phil Schiller from Apple. Marking the first time that Apple's chaps has been up on stage at IDF, Phil's appearance was a return favour for Otellini hitting the stage at MacWorld back in January.

The transition to Intel, along with the new form factor of the MacBook, has seen Apple's marketshare rise from 6% in January to 12% now, a fairly decent sized jump.

Phil, who's performance on stage at the last MacWorld came under fire for being wooden, explained the new Apple product line. Featuring Core Duo and Core 2 Duo processors, he then told the audience that this was "Just the beginning of the things that Intel and Apple can do together to bring to market the best computers that consumers and professionals have ever seen."

It seems that the partnership is here to stay. There were no new anouncements, although it's widely expected that the MacBook and MacBook Pro will switch to Core 2 Duo chips (Merom) before the end of the year.

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