Creative has launched it's new personal media player, the catchily titled Creative Zen Vision:M - just in time for the Festive free-for-all known as the Christmas holidays. The unit bares a more than a passing resemblance to those other media players - you know, those ones that are wildly popular with the youngsters these days. But that's OK - they say that imitation is the sincerest form of flattery, and the guys in Cupertino should be flattered.
Creative on Thursday launched the Zen Vision:M digital music and video player -- an knockoff of Apple's iPod that offers a strikingly similar look and feel to the fifth-generation video iPod with a few added twists and longer battery life.
The 30GB video player, photo viewer and MP3 player was "designed with a stunning, 2.5-inch, high-resolution 262,144 color LCD screen" which "displays rich, vibrant digital video, and photos, full-color menus and album art," according to Creative.
The Singapore-based digital audio company said the $330 player will hold up to 15,000 songs and supports music subscription services including Yahoo! Music Unlimited, Napster To Go and Rhapsody To Go.
Creative claims the Zen Vision:M's rechargeable battery provides up to 14 hours of music playback or 4 hours of video playback. Supported video formats include MPEG-2, MPEG-4, Xvid, WMV, and MJPEG.
The player also supports TiVoToGo for free viewing of TV shows recorded on a TiVo personal video recorder, digitized home movies transferred from the PC, and video blogs from companies such as RocketBoom.
"When people see the Zen Vision:M, they tell us it's incredibly cool," said Sim Wong Hoo, chairman and CEO of Creative. "We designed the Zen Vision:M with its mesmerizing 262,144 color screen to display four times the color of the 30GB iPod that plays video, and to provide twice the battery life for video playback."
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They've stuffed it to the gunnels with gizmos, in an attempt to out function the iPod - but will it work? Others have tried (indeed Creative have done so themselves in the past), but the iPod still reigns number one, despite have a less capacious battery and lower gizmo count.
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