AMD slashes Radeon R9 Nano price

January 11, 2016 | 15:14

Tags: #financial #graphics-card #msrp #price #r9-nano #radeon #retail-price

Companies: #amd

AMD has announced that it and its hardware partners are slashing the manufacturer's suggested retail price (MSRP) of the Radeon R9 Nano graphics card by nearly a quarter, to $499.

With the diminutive Radeon R9 Nano reviewing well, bar complaints of coil whine which do not appear to have afflicted retail models but were restricted to press samples shipped during early manufacturing, news that the price is getting slashed should be welcomed. According to AMD, the new MSRP for the R9 Nano is $499 - a 23 per cent drop over the card's launch pricing.

How the shift in MSRP will affect retail pricing, however, is not yet clear. A look a the pricing history for the Sapphire R9 Nano on etailer Amazon shows much about how retail price shifts separately to any manufacturer or vendor recommendations: the card launched at £539.99 and has been dropping steadily since, hitting a low of £434.41 in December before rallying to its current level of £445.04 with third-party sellers offering the card for as little as £409.99 - already 24 per cent lower than the launch price.

AMD did not give a reason for the reduction, but stated that 'at the new price, the AMD Radeon R9 Nano graphics card will be more accessible than ever before, delivering incredible performance and leading technologies, with unbelievable efficiency in an astoundingly small form factor that puts it in a class all of its own.'

The first UK etailers have now reacted to the price drop, setting the new price for a standard AMD Radeon R9 Nano board at £389.99.
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