BFG Tech has announced that it is to exit the graphics card market with immediate effect - concentrating instead on its power supply and gaming system divisions.
In a press release, first picked up by the guys over on [H]ard|OCP, the company's chairman John Slevin stated that "after eight years of providing innovative, high-quality graphics cards to the market, we regret to say that this category is no longer profitable for us, although we will continue to evaluate it going forward."
While the news will disappoint the company's many fans, existing customers have nothing to fear: BFG Tech has promised to continue to offer full support via telephone and e-mail and to honour all warranties and RMA requests. For those who already have BFG Tech products, it's business as usual - the company's exit merely means that no new products will appear.
The move to exit the graphics market comes as a surprise, as the company hadn't ever suggested that it might be looking to make such a decision - and its cards have long been solid contenders. However, with many manufacturers choosing to stick with the reference designs and compete solely on price, it could be that BFG Tech has decided to look towards more custom, higher-margin markets - such as its gaming notebook and PC ranges.
Are you surprised to see BFG Tech giving up on the graphics card market, or is the company making a shrewd move to concentrate its efforts elsewhere? Any owners of BFG Tech cards worried the company might not honour its warranty commitments in the long term? Share your thoughts over in the forums.
In a press release, first picked up by the guys over on [H]ard|OCP, the company's chairman John Slevin stated that "after eight years of providing innovative, high-quality graphics cards to the market, we regret to say that this category is no longer profitable for us, although we will continue to evaluate it going forward."
While the news will disappoint the company's many fans, existing customers have nothing to fear: BFG Tech has promised to continue to offer full support via telephone and e-mail and to honour all warranties and RMA requests. For those who already have BFG Tech products, it's business as usual - the company's exit merely means that no new products will appear.
The move to exit the graphics market comes as a surprise, as the company hadn't ever suggested that it might be looking to make such a decision - and its cards have long been solid contenders. However, with many manufacturers choosing to stick with the reference designs and compete solely on price, it could be that BFG Tech has decided to look towards more custom, higher-margin markets - such as its gaming notebook and PC ranges.
Are you surprised to see BFG Tech giving up on the graphics card market, or is the company making a shrewd move to concentrate its efforts elsewhere? Any owners of BFG Tech cards worried the company might not honour its warranty commitments in the long term? Share your thoughts over in the forums.
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