Amazon announced yesterday that its Kindle eBook reader was the best selling item for November in eTailer giant’s online store. As reported over on Engadget
, the slick white reading device wasn’t only the top seller in the electronics department but across all departments on the website. How the device could possibly outsell the Bakugan 7-in-1 Maxus Dragonoid
remains a mystery.
No specific sales figures have been divulged by Amazon for the Kindle, so whether this means that they aren’t doing so well in other departments or not is open to speculation. However, given that the firm's net sales stood at $5.45 billion in the third quarter of 2009 compared with $4.26 billion in third quarter 2008, and that every time you see postmen in the street half of this bag is stuffed full of Amazon parcels, this is unlikely to be the case.
For those of you unfamiliar with the Kindle, it's an eBook reader with built in WiFi and 3G access to an Amazon eBook store, which sells titles in an eBook format called .AZW that's proprietary to Amazon. While the Kindle can read other text files (such as PDFs), it can't read eBooks sold in other formats such as ePub, so all digital content bought for the Kindle must be done so through the store. If the Kindle is doing as well as Amazon claim, it well mark the opening of another highly substantial revenue stream for the company.
While Amazon does have competition in the eBook market from firms such as Sony, one notable absence is Apple. Will Apple release the iBook Reader 3GS or will Amazon's desirable reader soar its way to the eBook superstardom? Do eBook readers still have a long way to go before you give a damn? Let us know your thoughts in the forums