Samsung has just announced its P2770FH LCD monitor - the first to feature a frankly ridiculous 1ms response time.
The display is described by Young Bae, Samsung's director of display marketing, as "a prime example of Samsung's leadership in display engineering, and creative professionals and computer gamers seeking the best possible viewing experience will immediately appreciate its benefits."
The biggest benefit that Samsung is hoping you'll appreciate is, of course, that response time. At 1ms, it's around half that of its the nearest competitor, and Samsung claims that it will pretty much completely eliminate motion blur and ghosting effects that can appear as a result of rapid motion on LCD panels.
Strangely, Samsung even goes so far as to claim that the reduced response time "contributes to smoother video playback, making it ideal for reviewing family movies or compiling the latest vacation memories."
Aside from the refresh rate, the 1920 x 1080 27in panel also features a 70,000:1 contrast ratio - dynamic, naturally - and what Samsung claims is an improved colour gamut over previous monitors in the company's range. HDMI, DVI-I, and analogue VGA connections are also included, as is analogue and optical digital audio outputs for transferring HDMI audio to an external amplifier.
For a monitor that Samsung is clearly aiming at the premium end of the market, the stand is a bit of an oddity: described by the company as "a refined, simple stand," it features no real adjustment whatsoever - and you can forget about the landscape-to-portrait rotation that many top-end monitors feature.
Samsung has yet to confirm UK pricing and availability, but the P2770FH will be launching in the US this month for $400 (around £252.)
Do you believe Samsung's claims with regard to the refresh rate, or is the difference between a 2ms display and a 1ms display just too tiny to care about? Share your thoughts over in the forums.
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