Taiwanese motherboard maker and former Asus spin-off ASRock has had a bumper year, selling eight million own-brand motherboards and becoming the third-largest brand in the industry.
The figures, which are quoted over on DigiTimes, put ASRock in third place, behind Asustek and Gigabyte. It's a significant improvement over the company's showing in 2009, with 2010's figures pushing ASRock ahead of both MSI and ECS.
The figures, which only count own-brand retail sales and not OEM provisions, show ASRock selling eight million motherboards, compared with ECS and MSI selling seven million apiece. However, the company still has a long way to go if it wants to catch up with the market leaders.
By comparison, Asustek sold an estimated 21.6 million own-brand motherboards in 2010 - more than double that of ASRock, while second-place firm Gigabyte managed a similarly impressive 18 million.
Previously known for its budget-end motherboards, ASRock will be hoping that its partnership with pro-gamer Jonathan Wendel - better known as Fatal1ty - will help to push its premium product sales further. The Fatal1ty P67 Professional board is the first product to come out of the collaboration.
Are you pleased to see ASRock fighting its way up the charts, or do you think there are better manufacturers who deserve the sales? Share your thoughts over in the forums.
The figures, which are quoted over on DigiTimes, put ASRock in third place, behind Asustek and Gigabyte. It's a significant improvement over the company's showing in 2009, with 2010's figures pushing ASRock ahead of both MSI and ECS.
The figures, which only count own-brand retail sales and not OEM provisions, show ASRock selling eight million motherboards, compared with ECS and MSI selling seven million apiece. However, the company still has a long way to go if it wants to catch up with the market leaders.
By comparison, Asustek sold an estimated 21.6 million own-brand motherboards in 2010 - more than double that of ASRock, while second-place firm Gigabyte managed a similarly impressive 18 million.
Previously known for its budget-end motherboards, ASRock will be hoping that its partnership with pro-gamer Jonathan Wendel - better known as Fatal1ty - will help to push its premium product sales further. The Fatal1ty P67 Professional board is the first product to come out of the collaboration.
Are you pleased to see ASRock fighting its way up the charts, or do you think there are better manufacturers who deserve the sales? Share your thoughts over in the forums.
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