Apple is continuing its campaign against Adobe's Flash technology with a site advocating the advantages of HTML 5 - to be accessed via Safari, naturally.
As reported over on Boy Genius Report, the site is a direct response to Adobe's current We <3 Flash advertising campaign - itself merely the latest battleground in a war between the two companies which sees Adobe's Flash technology excluded from Apple's iPad, iPhone, and iPod Touch platforms.
Launched today, Apple's new advocacy site - entitled "HTML 5 and web standards" - doesn't actually mention Adobe's Flash, but with the language mirroring that of chief executive Steve Jobs' anti-Flash open letter it's easy to read between the lines.
The site hosts a range of demonstrations which use HTML 5, CSS, and JavaScript - technologies that Apple describes as "open, reliable, highly secure, and efficient [and that] allow web designers and developers to create advanced graphics, typography, animations, and transitions" without the need to start using browser plug-ins or add-ons.
The demos include an image gallery, a 360-degree rotating iPhone showcase, video streaming, audio streaming, and even a virtual reality application - but sadly Apple has chosen to lock out browsers other than its own Safari, even if they are fully HTML 5 compliant.
Regardless, if you run Safari - on any platform - it's worth checking out just to see what a future without Flash could be like.
Do you applaud Apple's advocacy of HTML 5 and look forward to the day when Adobe's Flash is no longer a mandatory install to experience the web, or does the requirement for Safari speak volumes about Apple's commitment to 'open' technologies? Share your thoughts over in the forums.
As reported over on Boy Genius Report, the site is a direct response to Adobe's current We <3 Flash advertising campaign - itself merely the latest battleground in a war between the two companies which sees Adobe's Flash technology excluded from Apple's iPad, iPhone, and iPod Touch platforms.
Launched today, Apple's new advocacy site - entitled "HTML 5 and web standards" - doesn't actually mention Adobe's Flash, but with the language mirroring that of chief executive Steve Jobs' anti-Flash open letter it's easy to read between the lines.
The site hosts a range of demonstrations which use HTML 5, CSS, and JavaScript - technologies that Apple describes as "open, reliable, highly secure, and efficient [and that] allow web designers and developers to create advanced graphics, typography, animations, and transitions" without the need to start using browser plug-ins or add-ons.
The demos include an image gallery, a 360-degree rotating iPhone showcase, video streaming, audio streaming, and even a virtual reality application - but sadly Apple has chosen to lock out browsers other than its own Safari, even if they are fully HTML 5 compliant.
Regardless, if you run Safari - on any platform - it's worth checking out just to see what a future without Flash could be like.
Do you applaud Apple's advocacy of HTML 5 and look forward to the day when Adobe's Flash is no longer a mandatory install to experience the web, or does the requirement for Safari speak volumes about Apple's commitment to 'open' technologies? Share your thoughts over in the forums.
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