Want a new MacBook? Sell adverts.
November 22, 2006 | 17:20
News from the "WTF?" department:
Everyone has been drooling over the nice, shiny new MacBook Pros lately. You know the ones - Core 2 Duo, plenty of RAM, a decent hard drive, all in that brushed metal frame. Well, one girl managed to get some substantial reimbursement for her purchase - by selling the cover space for advertising.
California resident Leah Culver came up with the idea some time ago and began a website to solicit contributions. For $150 per square inch, you could have a laser-etched logo on the brushed aluminum case. Too rich for your blood? Well, for a mere $30, she would travel to any bar she could get to via public transit and buy you a beer.
As absolutely absurd as it sounds, Leah's ad campaign was incredibly successful. The final unit that she purchased totals roughly $3,300.00 USD, and the front cover is now chock full of ads (see below). Of course, don't ever let it be said that this was solely an opportunistic venture - there's a little space for "[heart] mom + dad" on the case as well. Awwww.
In what might be a rather ungrateful (but brutally honest) parting shot, Leah signs the bottom of her page with, "Don't worry, your laser-etched ad will probably be around longer than your internet company!" Ouch.
Got a thought on this (rather unique) method of computer funding? Tell us about it in our forums.
Everyone has been drooling over the nice, shiny new MacBook Pros lately. You know the ones - Core 2 Duo, plenty of RAM, a decent hard drive, all in that brushed metal frame. Well, one girl managed to get some substantial reimbursement for her purchase - by selling the cover space for advertising.
California resident Leah Culver came up with the idea some time ago and began a website to solicit contributions. For $150 per square inch, you could have a laser-etched logo on the brushed aluminum case. Too rich for your blood? Well, for a mere $30, she would travel to any bar she could get to via public transit and buy you a beer.
As absolutely absurd as it sounds, Leah's ad campaign was incredibly successful. The final unit that she purchased totals roughly $3,300.00 USD, and the front cover is now chock full of ads (see below). Of course, don't ever let it be said that this was solely an opportunistic venture - there's a little space for "[heart] mom + dad" on the case as well. Awwww.
In what might be a rather ungrateful (but brutally honest) parting shot, Leah signs the bottom of her page with, "Don't worry, your laser-etched ad will probably be around longer than your internet company!" Ouch.
Got a thought on this (rather unique) method of computer funding? Tell us about it in our forums.
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