A-DATA unveils its new sub-brand for Overclocking products: XPG ™ Xtreme Performance Gear

Taipei, Taiwan, Oct. 31, 2008 – A-DATA Technology Co., Ltd. a worldwide leader in high performance memory products, today announced XPG - Xtreme Perfomance Gear, a new sub-brand aimed at a growing, more casual audience seeking for high performance memory modules and high-end storage devices.

The launch of the new identity is an exciting milestone in the evolution of A-DATA brand itself. XPG will be a perfect complement to our core portfolio of standard DRAM modules, USB flash drives, Memory Cards, and other storage devices that our loyal fans are intensely fascinated about, and will provide compelling opportunities for new audiences looking for “extreme performance gears”.