ASETEK’S LIQUID COOLING SOLUTION NOW AVAILABLE FOR PACKARD BELL IPOWER LINE

June 11, 2008 | 12:31

Companies: #asetek

Asetek Solution Provides Outstanding Thermal Performance at Extremely Low Noise levels For Powerful Gaming Machines

SAN JOSE, Calf. June 3, 2008 – Asetek announced today that its liquid cooling solution has been selected and is now shipping in systems from Packard Bell. Packard Bell's new ipower line of advanced gaming computers come standard with Asetek's liquid cooling solution. The ipower systems are some of the most powerful in its class and are favorites in Europe by gamers and computer enthusiasts alike.

According to Philippe Henry, Digital Home Product Marketing & Sales Director at Packard Bell, "Our users are heavy gamers. They demand fast and powerful systems capable of handling the challenges in terms of graphics and speed. However, when pushing the speed and performance envelope, heat, noise, and reliability are put at risk. With Asetek's liquid cooling solution, our heat, noise, and reliability specifications have been met—and exceeded. Liquid cooling is the new standard for gaming computers rapidly replacing inferior air cooled designs. The Asetek solution is simply the best we can find."

"We are pleased to be selected by Packard Bell for inclusion in their high performance gaming systems", says Gary Baum, Asetek's Senior VP of Marketing. "As the insatiable need for performance and lower noise continues, system manufacturers demand effective, creative thermal solutions that enable optimum performance while minimizing noise. Asetek's cooling solution has become the leader in liquid cooling by meeting those critical OEM needs."

The power budget in gaming systems and workstations is constantly increasing. The need for higher frame rates and greater resolution are critical to the overall gaming experience. Unfortunately, until now, thermal limitations and noise issues have been the norm. The inability to provide high-performance systems with sufficient thermal margins limits the unit's ability to be overclocked and the fan noise becomes annoyingly unacceptable as traditional air-cooled systems struggle to remove the generated heat.

"Low noise is the new requirement for high performance PCs and professional workstations. Our liquid cooling technology continues to be recognized by premiere OEMs worldwide as the preferred thermal management solution for their advanced computing systems", continued Martin Schousboe, Asetek's VP Sales.

Note: Asetek's liquid cooling solutions are OEM ready. Each new design undergoes rigorous reliability and environmental testing. Shock, vibration, and thermal stress testing assures a 50,000 hour operational lifetime with no end-user maintenance required. This highly reliable, sealed, no maintenance system is ideal for large volume OEMs looking for outstanding thermal performance with exceptionally low noise.

About Asetek
Founded in 2000, Asetek is the world leading system thermal and acoustic management solution provider. Specialized designs incorporating liquid-cooling, vapor phase or vapor chamber technologies are utilized in providing OEM design solutions. These solutions are designed for applications where end-users demand exceptional performance, low noise and maximum reliability. Asetek's strong brand name products such as VapoChill® and WaterChill™ are often the favorite choice of enthusiast grade cooling solutions having obtained more than 200 international press awards in the past decade.

Asetek is headquartered in Denmark with offices in San Jose, California and Asia. Asetek works actively with leading-edge companies within the industry to ensure cost effective thermal performance, low acoustic noise and system reliability is achieved. For more information, please visit www.asetek.com.

About Packard Bell
Operating in Europe since 1991, Packard Bell is one of the leading home PC brands in Europe. As consumers have become more tech savvy and discerning, and the world of personal computers and home electronics have converged, Packard Bell has continued to extend its brand and expand its range of products, which today includes leading-edge desktops, notebooks and digital entertainment solutions (MP3 players, home networking, GPS and storage). Packard Bell's unswerving dedication to the consumer market is embodied in its recognized ability to anticipate and meet the ever-changing users' needs.

For more information, please visit www.packardbell.com
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