CoolIT Systems Selects Enthusiast System Architecture Platform For Next-Generation PC Components
Calgary, Alberta – November 5th, 2007 – CoolIT Systems, known for their high performance MTEC™ liquid cooling systems, today announced its endorsement for the new Enthusiast System Architecture (ESA), an industry-wide initiative that enables PC components to communicate thermal, electrical, acoustical, and operating characteristics in real-time. CoolIT’s MTEC Control Center, along with other ESA-compliant applications, provide enthusiasts with unprecedented software control to achieve better performance and optimal thermal and acoustic operating environments.
“We at CoolIT applaud NVIDIA and all of the ESA development partners for putting ESA into motion and are proud to be helping bring the enthusiast closer to their system. Now that ESA has enabled software interaction with hardware and cooling components, new levels of functionality can be enabled. It’s now easy to imagine hardware profiles fully interacting with the application or game conditions to provide even more immersive and high performance experiences. CoolIT has long believed in this direction as the next step in hardware evolution and is looking forward to promoting and supporting ESA's continued development,” said Geoff Lyon, CEO of CoolIT Systems Inc.
“Essentially, ESA provides the consumer with the optimal computing experience” said Waleed Zamel, technical marketing manager at NVIDIA.” “The full monitoring and control afforded by ESA allows PC enthusiasts to achieve the highest level of performance while increasing the reliability of their components and maintaining low noise levels."
To request additional information on CoolIT Systems’ involvement in the ESA program or to schedule an interview with CoolIT CEO, Geoff Lyon,please contact Public Relations representative Matt Shumate at (305) 576-1171 x15 or by e-mail at
mattshumate@maxborgesagency.com.
For more information on CoolIT Systems MTECTM technology, go to
www.coolitsystems.com
For more information on the Enthusiast System Architecture, go to
http://www.nvidia.com/esa
About CoolIT Systems
CoolIT Systems has been working with industry leaders in the computer industry to research, design, and deliver next generation cooling products that provide a comprehensive solution while exceeding high OEM standards for reliability and maintenance-free operation. This carefully designed and patented technology unleashes the full potential of a PC, providing superior cooling performance while reducing system level noise and improving reliability of vital components. The CoolIT MTEC Technology can be found in the top names in performance computing like Dell, Alienware, Velocity Micro, MAINGEAR, Hypersonic, Biohazard and Shuttle. CoolIT also works with the AMD engineering group to provide the Reference cooling solution for the latest high performance video cards.
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