CREATIVE BRINGS FUN AND MUSIC TO IFA 2008

July 29, 2008 | 09:07

Companies: #creative

‘Pure Music’ and ‘Pure Fun’ are the themes as Creative presents its latest consumer products at Europe’s largest CE show.

Creative, a worldwide leader in digital entertainment products, announces that it will be participating in IFA, Berlin, which runs this year from 29 August to 3 September. The company will exhibit on Stand 118 in Hall 17.

IFA is the leading European consumer electronics trade fair: an event which allows manufacturers to introduce innovative products to an international audience. It is a key event for Creative and its partners.

This year’s themes for Creative’s stand at IFA are Pure Music and Pure Fun. The Pure Fun area will feature Creative’s latest products for the youth market, including the new ZEN Mozaic MP3 player, the latest headphones, and the exciting Vado pocket video cam. In the Pure Music area visitors can discover Creative’s latest products for music lovers. The highlight will be the new ZEN X-Fi MP3 player, as well as Aurvana headphones and the latest speakers designed for uncompromised listening pleasure.

Senior managers and product specialists will be on hand to discuss these products with journalists and Creative’s business partners.

About Creative

Creative is a worldwide leader in digital entertainment products for PC users. Famous for its Sound Blaster® sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN MP3 players. Creative’s innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

Creative Labs Europe was established in 1993 to capture a bigger share of the growing European market. Its Headquarters and Operations/Technical Centre facilities are based in Dublin, Ireland, and provide an efficient, localised and customised product supply service to the European market. They also provide strategic customer support functions to Creative’s sales offices in Benelux, Denmark, France, Germany, Italy, Poland, Portugal, Russia, Spain, Sweden and the UK.

For further information, visit www.creative.com.
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