Creative's Aurvana Headphone Range, introducing the Aurvana X-Fi and the Aurvana Live

August 31, 2007 | 13:51

Companies: #creative

At IFA 2007 in Berlin, Creative has announced two new additions to its high-performance Aurvana Headphone Range, introducing the Aurvana X-Fi and the Aurvana Live.

Aurvana X-Fi
The first headphones to incorporate Creative’s X-Fi Xtreme Fidelity technologies, the Aurvana X-Fi’s use Active Noise Cancelling to offer superior acoustics, crystal clear delivery and a totally new experience for the discerning audiophile. Key features include:

  • X-Fi Crystalizer meticulously restores suppressed details in compressed audio. X-Fi CMSS-3D positions sound around the listener.
  • Advanced Active Noise Cancellation dramatically blocks ambient noise up to 20dB.
  • Large 40mm Neodymium drivers deliver accurate, powerful sound.
  • Closed-back design with premium ear-cushions and fabric lining significantly reduces sound coloration and ensures hours of comfortable use.
  • Price: TBC


Aurvana Live
Creative’s new Aurvana Live headphones use pro-acoustic tuning and cutting edge design-technology to give listeners the experience of a ‘live’ performance wherever they might be. Key features include:
  • Drivers: 40mm Neodymium magnets with composite bio-cellulose diaphragms
  • Frequency response: 10Hz-30KHz; Impedance: 32 Ohms; Sensitivity (1kHz): 103dB/mW
  • Optimally contoured earcups minimise internal sound distortion and offer accurate playback.
  • Composite bio-cellulose diaphragms for crystal-clear, detailed highs coupled with deep, rich bass.
  • Price: TBC


CREATIVE AURVANA X-FI HEADPHONES: ANOTHER WORLD FIRST FROM CREATIVE

Combining Xtreme Fidelity technologies with Active Noise Cancellationthey take personal listening to a new level of excellence.

Creative a worldwide leader in digital entertainment products, announces Creative Aurvana X-Fi Headphones, a world first in personal listening. These new headphones combine Xtreme Fidelity technologies – never before used in headphones – with Active Noise Cancellation, introducing an entirely new acoustic environment to discriminating listeners in search of purer sound delivery and reduced background distractions.

The key Xtreme Fidelity technologies include X-Fi Crystalizer, which restores the details and vibrancy lost in compressed music such as MP3, and X-Fi CMSS-3D, which positions vocals and instruments ‘around’ the listener for more natural, immersive, listening. Creative has also deployed Active Noise Cancellation technology, which removes background sounds up to 20dB to enable users to enjoy their entertainment.

All these features are individually selectable via switches conveniently located on the earcups. The Active Noise Cancellation feature can also be operated when the headphones are not connected to a sound source, to give wearers a quiet environment in which to relax.

Creative has also paid close attention to ergonomics and engineering when creating these unique, premium headphones. Precise 40mm Neodymium drivers ensure high-fidelity results with all kinds of digital content, while high-quality cushioning keeps the user comfortable for many hours. The design, which is practical as well as contemporary and elegant, folds flat for easy packing.

“We believe these headphones will transform personal listening,” says John Keybeck, European Brand Manager. “By combining our award-winning Xtreme Fidelity technologies with the latest and best in noise reduction, we think we have created an acoustic environment that sounds as good as it looks, satisfying the most demanding listeners.”

Creative Aurvana X-Fi Headphones at a glance.

· Advanced Active Noise Cancellation dramatically blocks ambient noise up to 20dB.

· X-Fi Crystalizer meticulously restores suppressed details in compressed audio. X-Fi CMSS-3D positions sound around the listener.

· Large 40mm Neodymium drivers deliver accurate, powerful sound.

· Closed-back design with premium ear-cushions and fabric lining significantly reduces sound coloration and ensures hours of comfortable use.

· Oxygen-free copper cable and gold-plated plugs for pristine sound delivery.

· Fold-flat design and detachable cable for traveling.

Part of the family.

Creative Aurvana X-Fi Headphones are Creative’s top-of-the-line Aurvana headphones. Other premium Aurvana products include:

· Creative Aurvana Live! Headphones. These combine cutting-edge technology and pro quality acoustic tuning to bring music of ‘live’ quality. The specially shaped earcups ensure accurate sound projection, with the very latest bio-cellulose diaphragms and Neodymium magnet drivers for crystal-clear high notes plus deep and rich bass.

· Creative Aurvana DJ Headphones offer the ultimate DJ experience. Their high-end drivers and premium components bring users the best of Creative’s audio leadership for professional results whether mixing in a studio or club. Their metal highlights and diamond-cut finishing deliver on the style front too!

· Creative Aurvana In-Ear offer pure music pleasure. These in-ear earbuds are ergonomically shaped for a comfortable and secure fit. Their AuraSealâ„¢ technology blocks up to 90 percent of ambient noise, enabling people to enjoy music and video at lower volume levels with enhanced detail.

CREATIVE’S NEW AURVANA LIVE! HEADPHONES BRING MUSIC TO LIFE!

Latest technology, brilliant design and ergonomic engineering ensure a vivid performance that will delight every music lover.

Creative, a worldwide leader in digital entertainment products, announces Creative Aurvana Live! headphones. Designed to give today’s music lover all the experience of a ‘live’ performance, they satisfy the most demanding listener whether traveling or relaxing at home.

Aurvana Live! headphones combine cutting-edge technology and pro-quality acoustic tuning. The earcups, which are specially shaped for accurate sound projection, incorporate soft earpads which effectively seal-out external noise, while a cushioned headband ensures many hours of comfort. Inside, Creative engineers have used 40mm Neodymium magnet drivers allied to ultra-thin bio-cellulose diaphragms. These deliver the same sound velocity as aluminium or titanium diaphragms while adding the warmer and more delicate sound of paper diaphragms. The result is crystal-clear, detailed highs coupled with remarkable deep and rich bass tones. This exciting technology is further augmented by the use of oxygen-free copper cable and a gold-plated plug for a pure signal path.

“Aurvana Live! headphones are designed for people who want to experience music of ‘live’ quality,” says John Keybeck, European Brand Manager. “They handle sharp transients and dynamic passages with effortless finesse, making them equally suitable for classic music and the heaviest rock! The styling is clean and modern, and the build quality delivers everything people have come to expect from Creative’s many decades of experience in the world of audio.”

Aurvana Live! headphones at a glance.

· Drivers: 40mm Neodymium magnets with composite bio-cellulose diaphragms

· Frequency response: 10Hz-30KHz

· Impedance: 32 Ohms

· Sensitivity (1kHz): 103dB/mW

· Optimally contoured earcups minimise internal sound distortion and offer accurate playback.

· Composite bio-cellulose diaphragms for crystal-clear, detailed highs coupled with deep, rich bass.

· Smooth, versatile design with high gloss finish is suitable for use at home or on the move.

· Travel pouch provided.

· Soft earpads provide an excellent seal against external noise plus excellent comfort for hours of listening.

· Oxygen-free copper cable with gold-plated plug for a pure signal path.

About Creative Labs
Creative is the worldwide leader in digital entertainment products for the personal computer and the Internet. Famous for its Sound Blaster and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like the award-winning Zen and MuVo Personal Audio Players. The company's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.

Founded in 1981, Creative Technology's corporate headquarters are in Singapore. Creative Labs Europe was established in 1993 to capture a bigger share of the growing European market. Its Headquarters and Operations/Technical Centre (EOTC) facility are based in Dublin, Ireland, and provide an efficient, localised and customised product supply service to the European market. They also provide strategic customer support functions to Creative's sales offices in Benelux, Denmark, France, Germany, Italy, Poland, Portugal, Spain, Sweden and the UK. The European operation currently employs around 400 people.
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