Crucial.com Unveils Newly Redesigned Web Site

Written by Tim Smalley

August 10, 2007 | 11:45

Companies: #crucial

Meridian, Idaho, and Glasgow, UK, 9 August, 2007 – Crucial today announced the launch of its completely redesigned Web site, located at www.crucial.com, www.crucial.com/uk, and www.crucial.com/eu. The new Crucial.com site offers customers improved functionality, more robust online tools, and an expedited order process. Crucial.com offers over 240,000 memory upgrades for more than 30,000 desktops, notebooks, servers, printers, routers, and other electronic devices.

The Crucial Memory Advisor™ tool, which takes the guesswork out of finding compatible memory upgrade options, now allows users to select their systems’ manufacturer, product line, and model on a single page—making it even easier for customers to find 100%-compatible memory upgrades. Additionally, a simplified order process saves customers valuable time during checkout.

“At Crucial, our goal is to deliver the best customer experience possible -- outstanding online tools, information and support, as well as product recommendations – so users find everything they need for memory upgrades in one place,” said Rick D’Ambrosio, e-business manager for Crucial. “We want our customers to have an effortless experience from start to finish.”

Demand for Crucial upgrades has grown rapidly since the Crucial launch more than ten years ago, and Crucial has continued to expand its product line to include a variety of other products. Crucial’s consistent growth culminated in 2007, when Crucial’s operations were combined with those of leading NAND flash provider, Lexar Media. Together, Lexar and Crucial deliver customers a wider range of products through an increased number of sales channels.

To experience the simplicity and ease-of-use of the new Crucial.com site, or to find that perfectly compatible memory upgrade, visit www.crucial.com, www.crucial.com/uk, or www.crucial.com/eu.

About Lexar
Lexar Media is a leading marketer and manufacturer of NAND flash and DRAM memory products under the Lexar and Crucial brand names. Lexar also sells flash memory products under the Kodak brand. For more information about Lexar, visit www.lexar.com. For more information about Crucial products, visit www.crucial.com, www.crucial.com/uk or www.crucial.com/eu. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc., and Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.

About Micron Technology, Inc.
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAMs, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.
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