GILLETTE FOOTBALL CLUB LAUNCHES ONLINE GAMING FEATURE WITH I AM PLAYR

GILLETTE FOOTBALL CLUB LAUNCHES ONLINE GAMING FEATURE WITH I AM PLAYR
- THE BEST OF FOOTBALL ALL IN ONE PLACE -

Fans can now live the life of a footballer whilst watching the latest goals and highlights on the Gillette Football Club


28 NOV 2012 – Today, Gillette has announced popular online football game, I AM PLAYR, as the latest feature available on Gillette Football Club. Along with bringing the best goals and highlights across European football in one place, for free, fans can now virtually play the life of a professional footballer both on and off the pitch thanks to I AM PLAYR’s unique gameplay.

Following its recent global launch, the Gillette Football Club is continuing in its aim to create the best football experience for fans online and this gaming addition is a major step as the channel evolves.

I AM PLAYR, the first game of its kind, allows players to experience the trials and tribulations of a top-flight footballer, helped along the way by appearances from some of the very best and biggest names in football. More than 6.8 million men in over 220 countries already play I AM PLAYR, which combines live action video with interactive story-telling and first-person perspective 3D game play. This partnership is set to increase I AM PLAYR’s global user base still further.

As well as hosting I AM PLAYR on the Gillette Football Club, Gillette products will also be woven into the game through a host of innovative narrative integrations, starting with a Gillette Sports Science Centre. Focussed around optimising match day performance and building confidence, the Gillette Sports Science Centre will give I AM PLAYR users opportunities to meet with the Gillette Sports Science Centre staff - a Head of Sports Science, Sports Psychologist and Elite Performance Director - who will provide specialised treatments that boost the user’s on-pitch abilities, such as shooting, dribbling and passing.

In the future, I AM PLAYR users will also be offered the chance to become the ‘face of Gillette’ as a virtual brand ambassador. All of the new content will only be available to I AM PLAYR users who sign-up to Gillette Football Club, a new YouTube brand channel that changes the way fans enjoy, follow and share their love of football. The deal will help drive registrations to the channel from people across the globe.

Alex Tosolini, Vice President, E-Business for P&G, says “Gillette has a long track record in bringing men closer to their sporting passions and we have taken this to the next level with the Gillette Football Club. This new partnership with We R Interactive will enhance the experience for both football fans on Gillette Football Club and I AM PLAYR users. It builds on our vision to ultimately deliver the best a fan can get with a complete online football experience.”

Paul Whitehead, Global Commercial Director, We R Interactive, the creators of I AM PLAYR, said: “The Gillette brand has a long-standing association with football and connecting that to I AM PLAYR’s global audience of more than 6.8 million males makes it a perfect fit for our game. This global partnership and in particular the innovative sports science centre will really enhance the user experience for I AM PLAYR and help drive registrations to the Gillette Football Club, with a range of exciting new in-game experiences planned for the very near future.”

To start playing I AM PLAYR or see what more the Gillette Football Club has to offer visit iamplayr.com or www.youtube.com/gillettefootballclub.